Brand marketing, bigger than the product ??

Amidst seeing Indo-Bangla cricket series with Live commentary in Telugu and Tamil due to some stupid TV rights problem, I thought a bit more on the ads I saw during the time.

We have some really cool and innovative ads on display out there. For instance take this chewing gum ad for 'happy dent'.

While Googling for the video on youtube, found few more videos which caught my eye.
One of them being for this 'Camlin' marker.

I mean so much creativity for a chewing gum, a marker, is it worth the whole process??? I am yet to understand the kind of stakes on these ads. What might it bring in to the sellers of the product, is it buyers intrested in these products or just provide some arbit source of entertainment on prime time TV. I dont know what other aspects go into promotion, branding and marketing of the product, but i always felt it was the product that led to the rise of the brand. Clear examples being Colgate or even Airtel and Hutch in the recent times.
Shouldn't brands be showcasing ads in order to evoke or rekindle interest in their buyers or even to educate people like me and you for a nobler cause like this one???


I think its a clear case of advertising not utilised to its potential.
What say ???

Sanju

A passing thought...

I was writing a testimonial for one of my friends when i started thinking about a few of them I had written and the time and effort it took me.

Well, might sound like an occupational hazard that has inculcated this kind of thinking in me. But I guess with so much thought put into each one of them, these might make good blog posts. So friends of mine, don't be surprised if you see something about you on my blog.

~Sanju